AIWA Record Players
Aiwa was a Japanese consumer electronics company, founded in 1951. It experienced considerable success in the 1970s and 1980s producing audio and video equipment that was sold around the world. Aiwa had a number of electronics 'firsts' including: Japan's first cassette tape recorder, Japan's first stereo cassette deck, the first company to manufacture digital audio tape (DAT) products, the first to market a recording headphone stereo, and leading in mini systems.
During the 1990s the market for Aiwa's core products, stereo HiFi systems and analogue radios, saw considerable competition, softening prices and slack demand. Aiwa became a volume producer competing on price and gradually reduced its spending on research and development of new products. When the digital revolution began in the late 1990s Aiwa was ill-equipped to provide the products that consumers desired.
As a result, the Corporation slid inexorably towards bankruptcy until it was saved by its old rival, Sony Corporation. As of October 1, 2002, Aiwa ceased to be a separate company and became a wholly owned division of Sony Corporation. read more at Wikipedia